With a new year, there’s always the temptation to make a big change, whether that be adopting a new workout routine, making a move across the city (or country), or overhauling your company’s branding. However, at Juniper, we stick to the age-old adage: if it isn’t broken, don’t fix it. Since we began as one of the leading private money lenders in the Pacific Northwest, we’ve held true to a simple philosophy: treat people with respect and do our best to make the lending process as simple and pleasurable as possible.
When it comes to business, we know there are plenty of people out there that can do their job well. In such a competitive marketplace, it’s no surprise people feel compelled to reinvent themselves to try and stand out and attract new clients. At the end of the day, though, new branding or new slogans can only go so far. It’s critical to remember the reasons clients chose your business in the first place and to always treat them the way you’d like to be treated.
One of our favorite examples is Starbucks, which grew from a Pike Place storefront to a global chain but, despite additions to its menus, new locations, and occasional logo redesigns, never lost sight of what first drew its customers: community, both on a customer and corporate level. Customers get to know their local baristas and local baristas get to know regular orders, while employees are given educational initiatives and access to health care.
While we might not serve espresso (we could try, but we can’t make any promises about our latte foam art), we’ve never compromised our core foundation of respect, hard work, and excellent customer service. However, that doesn’t mean we aren’t fans of a little bit of change. Keep your eyes out for an updated website and a new commercial this year.